Richard Kennell of Emerald Financial Group headshot

Richard Kennell, LUTCF® Financial Consultant

Richard’s career in financial services began in 1996. From the jump, he has had a heart for helping his clients make informed and meaningful financial decisions based on their unique values, needs, and priorities. Together, he and his clients work to build financial strategies that encourage individuals and families to think about where they’ve come from, where they’re going, and what they’ll leave behind.

He worked at MetLife and MassMutual companies before joining the Emerald Financial Group team in 2019. His intrinsic motivation to provide personalized service was well-aligned with the firm’s belief that each client is a precious gem, with unique facets that require individualized planning specific to their financial situation.

Richard’s goal is to provide a new level of attention, insight, and capability to help clients build a foundation for meeting milestone life events, such as retirement or college. This is evidenced by his personal relationships with his clients. They become like family, and he can often be found at client family gatherings through all stages of life. For this reason, he is proud to have a multi-generational practice, in which he enjoys relationships with the entire family unit.

His main responsibilities within the firm are to help build protection to our clients’ plans and work with business owners to strengthen their continuity plans, protection, and retirement planning.

His experience in special needs planning brings additional capabilities to the firm. He also is a Life Underwriter Training Council Fellow® through the National Association of Insurance and Financial Advisors.

Rich is a true family man. He finds great joy in spending time with his wife and large family of children and grandchildren. In his spare time, he enjoys traveling, watching sports, working in the garden, and cooking up a great meal for whoever he is hosting.